ABOUT BE @ Penang

BE @ Penang is Malaysia’s biggest business events conference owned by Penang Convention & Exhibition Bureau (PCEB) and supported by the Penang State Government. The annual conference is the Bureau's lead educational and skill-sharing programming that serves as a catalyst for the collective effort in developing a matured and competitive business events industry. BE @ Penang is co-organised by PCEB and Malaysia's leading professional conference organiser, Conference Partners.

BE @ Penang 2023, themed "BE Reinvents," is all about propelling you into the future. It's time to embark on a journey of transformation!

As we enter the eighth edition of BE @ Penang, we're committed to taking the business events industry to new heights. We believe it's crucial to embrace fundamental transformation and recognize that business events are evolving. We're here to provide you with the insights and tools you need to thrive in this changing landscape.

Let's unite with a shared vision to reinvent the business events industry. Together, we'll level up and navigate the path forward. Welcome to BE @ Penang 2023 - BE Reinvents!

A warm and heartfelt welcome to this year's attendees of BE @ Penang 2023: BE Reinvents, where we're all set to embark on an exciting journey of transformation!

Ladies and gentlemen,

The theme "BE Reinvents" has been carefully chosen because it represents our collective vision to build a global community of business events professionals committed to creating a more sustainable, inclusive, and impactful industry. We firmly believe that business events can be a powerful force for positive change, and in light of the finite resources of our planet, it's imperative that we reimagine the way we design and execute events, reevaluating the technology and resources we employ.

This year's conference promises to be a truly remarkable one, and I eagerly anticipate meeting each of you in person. For our international attendees, we wish you a rewarding and enriching experience during the conference and your stay in Penang.

Thank you very much.

Ashwin Gunasekeran

Chief Executive Officer,
Penang Convention & Exhibition Bureau (PCEB)

We are thrilled to welcome most of you back to our beautiful state for the 8th edition of BE @ Penang, under the inspiring theme "BE Reinvents."

Dear friends and partners, Selamat Datang to Penang! 

To our international industry partners and friends, we extend our warmest embrace.

Penang stands out as the perfect location for our event. With its diverse and charming settings, rich in old-world heritage, and a vibrant events scene, Penang offers an unparalleled backdrop for our conference.

We are delighted that BE @ Penang attendees will have the opportunity to experience the genuine warmth and hospitality that the Pearl of the Orient has to offer. This conference is set to be a standout event in Penang, and we want our international guests to feel more welcome than ever. 

I encourage everyone to make the most of the conference and explore the myriad offerings of Penang during your visit. Thank you for joining us on this exciting journey of reinvention.

YB Wong Hon Wai

Penang Convention & Exhibition Bureau (PCEB)
Penang State Executive Councillor For Tourism & Creative Economy

For the eighth consecutive year, the Penang Convention & Exhibition Bureau is hosting its signature event, and it is my privilege to extend a warm welcome to all of you at BE @ Penang 2023 - BE Reinvents

Under the exciting theme "BE Reinvents," we are poised to explore how BE transforms itself through event technology to create more sustainable, inclusive, and equitable business experiences. Penang has long been a favored destination for both leisure and business, and we remain committed to upholding this reputation as we welcome visitors from around the world.

Guided by the Penang2030 vision, our state government is dedicated to fostering the growth of various sectors, including information and technology. Penang is well-prepared to meet the evolving demands of the business events industry and to enhance its offerings, embracing the innovations that the future holds.

I trust that you will all find a warm and inviting atmosphere as we come together to reinvent the future of business events. Thank you for being a part of BE @ Penang 2023 - BE Reinvents.

The Rt. Hon. Chow Kon Yeow

Chief Minister Of Penang