BE @ Penang is Malaysia’s largest business events conference, owned by the Penang Convention & Exhibition Bureau (PCEB) and supported by the Penang State Government. The annual conference is PCEB’s flagship educational and skill-sharing platform, serving as a catalyst for collective efforts to build a mature and competitive business events industry. BE @ Penang is co-organised with Malaysia’s leading professional conference organiser, Conference Partners Asia.

BE @ Penang 2025, themed “BE THE WAVE,” is all about shaping the future of industries across Malaysia and the Asia Pacific. This year, we invite you to embark on a journey of transformation.

Now in its ninth edition, BE @ Penang is committed to elevating the business events industry to new heights. We recognise that transformation is no longer optional — it is essential. Business events are evolving rapidly, and this conference will provide the insights, strategies, and tools you need to thrive in this dynamic landscape.

Let’s unite with a shared vision to reinvent the business events industry. Together, we’ll level up and navigate the path forward.